Launching in OMR, Chennai

Farm Fresh,
Delivered Direct.

Fertyl Direct connects your home to nearby farms through a trusted local network β€” zero middlemen, real farmers, same-day freshness.

πŸ₯¦

Organic Vegetable Box

Sourced from Vandalur & Maraimalainagar farms

β‚Ή299 β‚Ή420
πŸ‘¨β€πŸŒΎ
Rajan β€” Village Agent

Siruseri Cluster

This week's earnings
β‚Ή4,200
2–4hr
Farm to your door
βœ“ Verified Fresh
Zero Cold-Chain Waste

Harvested morning, delivered the same day

🌾 Farm-to-Home Network
🚫 No Middlemen
πŸ’š Local Micro-Entrepreneurs
πŸ“¦ Pre-order & Subscribe
πŸ“ OMR Launch β€” Chennai

From Farm to Your Door
in 6 Easy Steps

Our network-driven model means fresher produce, better prices, and income for local agents β€” all without heavy logistics infrastructure.

01

You Place an Order

Pre-order or subscribe to weekly vegetable, fruit, and dairy boxes from the Fertyl app or WhatsApp.

02

Village Agent Collects

Our local agent consolidates your produce directly from multiple nearby farms β€” harvested fresh that morning.

03

Delivered to Your Door

A local delivery partner β€” auto driver or bike rider β€” brings the bundle straight to your apartment gate.

Three Layers.
One Powerful Network.

Fertyl is the platform that orchestrates demand, supply, and local execution β€” without owning logistics.

πŸ™οΈ
Demand Layer

Urban Customers

Apartment clusters across OMR β€” Sholinganallur to Siruseri β€” place pre-orders and subscriptions via app or WhatsApp.

  • Pre-orders (next day delivery)
  • β‚Ή499 / β‚Ή999 weekly subscription boxes
  • Milk, vegetables, fruits, greens
  • Full order tracking + farmer info
🌾
Supply Layer

Local Farmers

Farmers list produce via WhatsApp or through a village agent. No app required. Instant demand visibility, better pricing.

  • Vegetables, fruits, dairy
  • WhatsApp-based onboarding
  • No tech complexity
  • Direct demand, no market dependency
⚑
Execution Layer

Micro-Entrepreneurs

Village collection agents and local delivery partners form the backbone β€” earning commissions with zero upfront investment.

  • 1 agent per village cluster
  • Auto/bike delivery partners
  • Apartment gate micro-hubs
  • Commission per kg / per order

Everyone Wins

Fertyl Direct creates value at every node β€” from the customer's kitchen to the farmer's field.

🏠

For Customers

Fresh, affordable, trusted
  • βœ“ Same-day or next-day farm produce
  • βœ“ Lower prices β€” no middlemen markup
  • βœ“ Full traceability: know your farmer
  • βœ“ Flexible subscriptions from β‚Ή499/week
  • βœ“ WhatsApp-simple ordering
πŸ‘¨β€πŸŒΎ

For Farmers

Better prices, guaranteed demand
  • βœ“ Sell directly to urban consumers
  • βœ“ 20–40% better pricing vs. mandis
  • βœ“ Real demand visibility before harvest
  • βœ“ No tech needed β€” WhatsApp onboarding
  • βœ“ Agent handles collection & logistics
🀝

For Agents

Earn from your network
  • βœ“ Commission per kg collected
  • βœ“ Delivery partner earnings per order
  • βœ“ Zero investment required
  • βœ“ Work from your village/area
  • βœ“ Grow as demand scales

Built to Scale β€” Step by Step

01
Phase 1 β€” MVP

Validate & Launch

  • Vegetables + fruits only
  • Pre-order model (no sub yet)
  • 2–3 delivery days per week
  • OMR pilot: 20–30 customers
  • 2 villages, 1 delivery partner
02
Phase 2 β€” Scale

Subscriptions & Growth

  • β‚Ή499 / β‚Ή999 weekly boxes
  • Add milk & greens
  • Daily delivery option
  • More village clusters
  • Micro-hub at apartment gates
03
Phase 3 β€” Premium

Organic & Branding

  • Certified organic produce
  • Farm branding & stories
  • Fertyl Direct app section
  • Drone (hub-to-hub delivery)
  • City-wide expansion

Asset-Light. Margin-Rich.

Multiple revenue streams from day one β€” no heavy infrastructure required.

πŸ“¦
β‚Ή10–30
Margin per kg
on all produce orders
πŸ›΅
β‚Ή10–30
Delivery fee
per completed order
πŸ”
β‚Ή499+
Weekly subscription
recurring revenue
🀝
%
Vendor & farmer
platform commission

Starting Small.
Thinking Big.

Our first 60-day pilot focuses on one corridor, two villages, and real results β€” before scaling.

πŸ“ OMR Pilot Zone

2
Villages
30
Customers
2
Agents
2Γ—
Per Week
πŸ—ΊοΈ Sholinganallur β†’ Siruseri Corridor

Network-driven, not logistics-driven

Fertyl doesn't build a logistics company. Fertyl builds a marketplace with local execution. Every agent, every delivery partner, every farmer is a node in a network that scales itself.

The platform orchestrates demand, supply, and coordination β€” the community does the rest.

Join the Pilot β†’

Join the Network

Whether you're a customer, farmer, or local entrepreneur β€” there's a place for you in the Fertyl Direct network.

🏠

I'm a Customer

Get farm-fresh vegetables, fruits, and dairy delivered to your apartment β€” fresher, cheaper, and traceable.

πŸ₯¬ Start Ordering
🌾

I'm a Farmer

List your produce, get direct orders, earn better prices β€” with zero technology complexity. We'll onboard you via WhatsApp.

πŸ“‹ Register Farm
πŸ’Ό

I'm a Local Agent

Earn commissions by connecting farms to customers in your area. No investment needed β€” just your network and hustle.

🀝 Become an Agent

Ready for Real Farm Fresh?

"Fertyl Direct connects your home to nearby farms through a trusted local network β€” fresh, affordable, and delivered with care."

πŸ“² Get Early Access on WhatsApp Visit Fertyl.in β†’